Building the global standard for app growth.
A small team, an AI engine, and a stubborn opinion: app marketing is engineering. Spend should follow performance. Performance should be measured at the LTV level. Everything else is theatre.
Precision first. Outcomes always.
Uptrix runs the full UA stack for mobile and web apps. The engine forecasts LTV, scores creatives, and reallocates spend in real time. The team builds strategy, defines KPIs, and reads the data. Together they cover the gap between what platforms surface and what operators actually need to act on.
The app market is saturated. Most teams operate on gut and last week's screenshots. Data-first wins compound — and the gap widens every quarter. We built Uptrix for the growth teams that have figured this out.
Five capabilities. One platform.
Premium Inventory
Direct integrations with every major exchange and the SKAdNetwork. CPI · CPA · CPE · CPR · CPM · CPC · CPT — all in one stack.
Global Reach
500K+ monthly events across web and mobile in-app, SDK, and SKAD supply. Premium placements, no remnant, every major market.
Down-Funnel Analytics
Opens, registrations, tutorials, purchases, retention, ROI, ROAS, ARPU — measured at the event level, not the install. Post-install conversion at the centre.
Fraud Prevention
Publisher ID, IP, proxy, hosting, device ID, and CTIT anomaly checks. Bad traffic filtered before it reaches the auction.
Adaptive AI
Predictive targeting, CVR automation, CTIT trend modelling. Learn · Optimise · Scale — the engine improves with every campaign.
Operator Support
Senior UA managers, certified across Meta, Google, Apple Search Ads, and TikTok. Not a queue ticket — a name in a Slack channel.
Principles. Not slogans.
Spend follows performance
Budget is reallocated on incremental lift, not on plan. The engine moves dollars on a five-minute clock.
Measure at LTV
Installs are a leading indicator, not a goal. Every optimisation is anchored to what users do after they install.
Reads signal, ignores noise
Most dashboards report movement. We report meaning. If a metric doesn't change a decision, we don't surface it.
Build the platform. Not just run campaigns on it.
Uptrix is hiring operators, engineers, and growth thinkers who care about real outcomes. Small team. Clear ownership. Every line you write, every campaign you run, the result is visible the same week.
Want to see what Uptrix would do?
Tell us what you're trying to grow. We'll send a sample plan and a 90-day projection.
Tell us what you'd build here.
We read every application. If there's a fit — and there often is — we'll be in touch within a week.