Win back the users you already won.
Most of your install base is already gone — quietly, on day seven, without ceremony. Uplift is the retargeting engine that brings them back. Personalised creative, dynamic CTAs, and lifecycle logic that treats every user as a decision, not an impression.
The cheapest user is the one you already paid for.
A working install base is leaking attention every day. Acquisition gets the install; retargeting gets the revenue. Across the working benchmarks, retargeting lifts engagement by up to 400% and conversion by up to 150% — not because the audience changed, but because the timing finally did.
A user is not a single event.
Most attribution stacks treat a user as one click and one install. Uplift treats them as a curve — install, engage, lapse, recover, convert. The retargeting model sits on that curve and intervenes only where the lift is real.
Four levers. All of them on one model.
Retargeting only works when the creative, the audience, the moment, and the bid all agree. Uplift treats them as one system, not four dashboards.
Personalised creative
Display, native, and video variants generated against the user's last in-app state. The creative isn't a generic banner — it's a continuation of the session the user already left.
- Dynamic product / level / offer surfaces
- Format-aware rendering (display / native / video)
- Per-cohort message testing
LTV-aware audiences
Lapsed isn't a single bucket. Uplift segments by predicted LTV, not just by days-since-last-session. A high-LTV dormant user gets a different bid and a different creative than a low-intent installer.
- Predicted-LTV cohorting
- Funnel-depth segmentation
- Cart / trial / subscription state triggers
Dynamic CTAs
The call-to-action is computed at impression time. “Complete checkout”, “Resume level 8”, “Reactivate trial” — the CTA matches the state, which is why the click-through actually converts.
- Deep-linked landing flows
- State-aware CTA copy
- Offer / pricing matched to cohort
Cross-device reach
Re-engagement runs across mobile web, in-app, and CTV inventory. Brand-safe supply, premium exchange integrations, and the same auction logic Uptrix uses for acquisition — so the bids stay rational.
- Mobile + in-app + CTV inventory
- Brand-safe placement filtering
- Frequency caps per cohort, not per device
Acquisition fills the top. Uplift defends the rest.
Six places where retargeting is the right move — and where Uplift is already wired in.
Cart abandonment
Recover the user who got to checkout, didn't finish, and would convert with a single relevant nudge.
Lapsed user revival
D7 / D14 / D30 dormancy windows, each with creative tuned to how long the user has been gone.
Trial-to-paid conversion
State-aware retargeting in the final 72 hours of a free trial, with the right offer at the right time.
Subscription win-back
Churned subscribers reactivated with renewal offers that reflect what they actually used in-app.
LTV expansion
Active users surfaced to higher-value actions — upgrades, cross-sells, depth-of-funnel events.
Re-install
Users who uninstalled but still match LTV signal — reached through cross-device retargeting.
Acquisition is a question of who comes through the door. Retargeting is a question of who stays in the room. Uplift doesn't treat re-engagement as a post-script to UA — it treats it as the second half of the same campaign, optimised against the same LTV signal, by the same model. Different question. Same engine.
Tell us where the leak is.
D7 lapse, cart abandonment, trial-expiry — send us where it's bleeding and we'll come back with what the recovery curve could look like in 30 days.