OEM marketing that reaches the user before the app store does.
The most valuable real estate in mobile isn't a search result — it's the device itself.
Vantage places your app on the home screen, in the on-device store, and across the native surfaces users touch first — through direct partnerships with the world's device makers.
Fraud-free, brand-safe, cookieless. The discovery step, skipped.
Discovery is a bottleneck. The device is the bypass.
Every install through a public store fights the same crowd for the same shelf. OEM marketing goes around it — the device maker recommends your app at the moments the user is already setting up, browsing, or downloading, on inventory a bot can't fake and a cookie deprecation can't touch. It's the one channel where scale and trust arrive together.
One device. Seven places to be found.
A modern handset is a stack of native touchpoints, each one a moment where the user is open to a recommendation. Vantage maps your campaign across the surfaces that fit your goal — from the first-boot preload to the browser they open every morning.
Six ways to land on the device.
Each placement is a different intent moment. Vantage briefs creative and bids to the one that fits — a preload for cold scale, a hot-apps slot for trending demand, a browser unit for high-intent content sessions.
Pre-install / preload
Your app licensed onto the device before it ships. Zero-friction, one-tap open, riding the trust of the manufacturer.
Recommended apps
Native placement for top-category apps in a given geo — featured where the user is already choosing what to install.
Hot downloads
The trending-apps slot. High visibility, minimal navigation to install, strong conversion on demand that already exists.
Icon & splash promotion
Your identity placed in the on-device store and full-screen splash — organic-feeling, unmistakable, built for recall.
Browser-based promotion
Native units inside the OEM browser, merged with in-line content where users spend real attention every day.
Dynamic preload
Preloads chosen in real time by device spec, behaviour, and geo — the right app on the right handset, not a blanket bundle.
Build the brand, or move the metric.
OEM inventory runs both plays. Branding buys attention and recall at the top; performance buys installs, actions, and trials down the funnel. Vantage matches the placement and the pricing model to whichever you're actually paying for.
Four stages. Device to LTV.
Partnership, placement, targeting, and measurement — run as one loop, so an OEM campaign is optimised against your funnel, not treated as a media buy you can't see into.
Direct partnerships
We buy inventory straight from the device makers — no reseller in the middle. That's what makes the environment fraud-free and brand-safe: you know exactly whose device your ad is on and where it's served.
- Direct-to-OEM inventory access
- No third-party mediator or reseller
- Brand-safety & hygiene guaranteed at source
Placement & creative
The right surface for the objective — preload for scale, hot-apps for trending demand, browser for intent — with creative built native to each so it reads as a recommendation, not an interruption.
- Objective-matched placement selection
- Native creative per surface
- Branding & performance pricing models
Device-level targeting
OEM signal the open web can't match — device model, preferred language, on-device behaviour, geo. Dynamic preloads pick the app per handset in real time, and spend reallocates to the demographics that engage.
- Device, language, behaviour & geo targeting
- Real-time dynamic preload selection
- Cookieless — no deprecation risk
Measure to LTV
Every placement tracked past the install — to events, retention, and revenue. Transparent reporting with no third-party layer means the numbers are the numbers, and budget follows the surfaces that return value.
- Conversion, retention & event tracking
- Per-placement ROAS & predicted LTV
- Transparent, mediator-free reporting
Native by default. Fraud-free by design.
OEM inventory sidesteps the three things that quietly drain open-web budgets — fraud, an opaque supply chain, and cookie decay. What's left is reach that's real, measurable, and built to last.
Fraud-free environment
Inventory is the device itself — no bot farms, no injected installs. Authenticity is structural, not screened after the fact.
Full transparency
You see who's targeted, where ads serve, and how they perform — with no third-party mediator between you and the OEM.
Cookieless & durable
Device-level signal doesn't depend on cookies, so the targeting survives every privacy change coming to the open web.
Emerging-market reach
In regions where public stores are limited or absent, OEM inventory is the primary way to reach a fast-growing user base.
Native integration
Placed inside the OS experience, OEM units read as recommendations — which is why they out-convert equivalent display.
Incremental ROAS
Reallocating spend to the devices and geos that engage compounds return — efficiency that a blanket buy never finds.
The next billion users arrive on an OEM device.
Mobile growth is concentrated in markets where the device maker — not a public store — is the front door. OEM marketing is how you reach that user on day one, in the environment they already trust.
Eight device makers. One way in.
Every manufacturer ships its own app store, browser, and preload surfaces — each with its own reach, its own strongholds, and its own inventory. Vantage buys across all of them, so a campaign follows your audience by device and geography, not by whichever store is loudest.
Xiaomi
GetAppsOne of the biggest OEM ad ecosystems, period.
- GetApps store, Mi Browser & IoT surfaces
- Preloads, splash & store placements at scale
- One of the largest OEM install bases anywhere
Oppo
App MarketColorOS reach, plus the whole BBK footprint.
- App Market + native pre-install promos
- Store, splash & recommendation placements
- Shares a family with OnePlus & realme
Vivo
V-AppstoreThe V-Appstore is on every Vivo in hand.
- “Recommended”, “Must Have” & Top Charts slots
- Preloads with steady monthly install volume
- Push-notification whitelisting for retention
iQOO
GamingVivo’s performance sub-brand — young & gaming-first.
- Same V-Appstore & FuntouchOS inventory
- Sharper, younger, gaming-leaning audience
- Built for high-intent, engaged users
OnePlus
PremiumFewer devices, but the wallet-heavy ones.
- OxygenOS on a premium user base
- Inside the same BBK / Oppo ad family
- Ideal for performance & subscription plays
Samsung
Galaxy StoreThe broadest premium, multi-device reach.
- Galaxy Store, smart TVs & connected devices
- Flagship + mass-market Galaxy tiers
- A multi-device footprint no OEM matches
Transsion
PalmStoreKing of the next billion users online.
- Tecno, Infinix & itel under one roof
- PalmStore + HiOS/XOS/itelOS + Boomplay
- First-phone buyers coming online at scale
Huawei
AppGalleryA whole ecosystem outside Google’s walls.
- HarmonyOS + AppGallery placements
- Often the only distribution channel on-device
- A large, loyal, high-engagement base
Every other channel fights for attention after the device is in the user's hand. Vantage gets there first — on the home screen, in the store, on the surfaces the maker controls — in an environment that's fraud-free and cookieless by construction. It's the same Uptrix discipline (match on audience, measure to LTV) applied to the one piece of inventory nobody else can fake. Different real estate. Same engine.
Tell us which markets you want first.
Send us your app and target geos. We'll map the OEM surfaces that fit, the pricing models that make sense, and what the first 90 days on-device could return.