Influencer marketing that buys the audience. Not the follower count.
A big following is not a media plan. Resonance runs influencer campaigns the way Uptrix runs everything else.
Partners matched to your audience by data, reach screened for fraud before a rupee is spent, and every collaboration optimised against real outcomes and LTV — not impressions.
Same discipline. New channel.
Trust converts. Reach alone doesn't.
A recommendation from a voice the audience already trusts clears the friction a cold ad never will — which is why the returns are real when the match is real. The failure mode is buying reach by the million and hoping it overlaps your buyer. Resonance replaces the hope with a model: match on audience, measure on outcome.
The right voice is an audience-overlap problem.
Resonance doesn't rank partners by follower count. It models the overlap between each audience and your highest-LTV users, then scores fit, authenticity, and predicted lift — so the plan is built on who actually reaches your buyer, not who has the biggest number.
Four stages. One outcome to optimise.
Discovery, activation, delivery, and measurement — run as one loop against your funnel, not four disconnected tools and a spreadsheet of screenshots.
Match & vet
Partners surfaced by audience overlap with your highest-LTV users, then screened for authenticity — real followers, real engagement, real geo. Fit and fraud are settled before anyone gets a brief.
- Audience-overlap matching, not follower count
- Authenticity & fake-follower screening
- Brand-safety & category fit checks
Brief & activate
Content built around the message that actually moves your metric — reviews, unboxings, short-form, UGC — with variants briefed per audience. Outreach, contracts, and payments handled so the campaign ships on time.
- Message & format matched to the funnel stage
- Per-audience creative variants
- Outreach, contracts & payments managed
Amplify
The content that performs organically gets put behind paid spend on the same auction logic Uptrix uses for acquisition — so a winning collaboration scales as a media asset, not a one-off post.
- Whitelisted / partnership-ad amplification
- Winners scaled on pCVR-weighted bids
- Cross-platform reach, one budget pool
Measure to LTV
Every collaboration tracked past the like — to installs, events, and revenue. Spend follows the partners who return value, and the ones who only return impressions get cut.
- Outcome tracking to install & event level
- Per-partner ROAS & predicted LTV
- Transparent, placement-level reporting
Not all reach is the same shape.
Influencers are grouped by audience size — and size changes everything: trust, cost, engagement, and how far a single post travels. Bigger isn't better; nano voices average roughly 5% engagement against ~2.2% across the board. Each tier fits a different job. Resonance blends them by what your funnel actually needs.
Nano
1K–10K followers. Neighbourhood-level voices with the tightest, most personal communities — the highest engagement rates and the most authentic recommendations, at the lowest cost per collaboration.
- Peak engagement & trust (~5%)
- Hyper-local, tight communities
- Low cost, scaled in numbers
Micro
10K–100K followers. The performance sweet spot — large enough to move volume, small enough to keep a real relationship with their audience. Usually specialists in a single category or interest.
- Strong engagement at real scale
- Category & interest specialists
- Best blended ROI for most brands
Macro
100K–1M followers. Established creators with professional production and broad, multi-interest reach. Engagement is lower than smaller tiers, but a single post covers a lot of ground quickly.
- Broad, fast reach
- Professional, polished content
- Reliable delivery & scheduling
Mega & celebrity
1M+ followers. Public figures and household names built for mass awareness and brand halo. The widest reach and the highest cost — engagement is thin, so the job is fame, not conversion.
- Mass awareness & brand halo
- Widest possible reach
- Premium cost, top-of-funnel
Regional & language
Creators who own a language or region — Spanish, Arabic, Bahasa, Portuguese, Hindi, Tamil and beyond. They convert local markets global-first campaigns can't reach, with cultural context and trust that English-only reach rarely earns.
- Vernacular, local-market reach
- High cultural relevance & trust
- Unlocks emerging & tier-2/3 audiences
Niche & KOL
Cross-cutting the size tiers: niche creators who own one vertical, KOLs (key opinion leaders) trusted for genuine expertise, and brand advocates who already love the product — depth over headcount.
- Deep authority in one vertical
- Expert-led, high-intent audiences
- Strong for consideration & proof
Every tier spans the verticals your buyer lives in — fashion, beauty, food, tech, gaming, fitness, travel, finance and lifestyle — across Instagram, YouTube, and short-form. Resonance scores all of them on audience fit, then builds the mix your outcome calls for.
The follower count is the wrong axis.
Two campaigns can buy the same impressions and return nothing alike. What separates them is match, authenticity, and measurement — the three things Resonance optimises, and the three a follower count tells you nothing about.
Influence has always been a performance channel — it was just never measured like one. Resonance treats a collaboration the same way Uptrix treats a bid: matched on audience, screened for fraud, and judged by what it returns, not what it reaches. Different medium. Same engine, same LTV signal, same standard of proof.
Tell us who you're trying to reach.
Send us your audience and the metric that matters. We'll come back with the partners who actually overlap your buyer — and what the first 90 days could return.