One audience. Every screen.
Mosaic is Uptrix's omnichannel platform — Connected TV, digital out-of-home, mobile, web, and an in-house creative studio, all on one neural audience model. Brand and performance on the same stack, synced down to the household.
A user is rarely on one screen.
The phone, the TV, the screen on the corner of the street — they all reach the same person inside the same hour. Mosaic stops treating those as three separate campaigns and starts treating them as one conversation that happens to be rendered on three surfaces.
Five surfaces. One orchestration.
Each surface earns a place in the plan by being the right place to reach the user at that moment — not by being a line in the deck.
Connected TV
Household-level sync, premium streaming inventory, brand-safe placements with completion-rate optimisation.
Digital out-of-home
Programmatic DOOH on high-traffic screens. Dayparted, geo-fenced, and triggered against live audience density.
Mobile & Web
In-app and mobile-web programmatic on Ascent's bidder. Same auction logic; same transparent reporting.
Audio
Programmatic audio across streaming and podcast supply. Cohort-targeted, frequency-managed across the rest of the stack.
Creative studio
In-house creative team that builds, adapts, and ships variants per surface — CTV cut-downs, DOOH masters, mobile playables.
Data layer
Neural audience modelling with first-party enrichment. The audience definition is portable across every channel above.
The household, not the device.
Mosaic synchronises exposures across screens in the same household. A CTV impression primes the mobile and web retargeting touch; a DOOH exposure on the commute primes the evening session. Frequency is managed against the person, not the device.
Built for brand and performance — at once.
Brand campaigns and performance campaigns usually live in different stacks, with different audiences and different success metrics. Mosaic refuses the split. One model. Two outputs.
Neural audience modelling
The audience graph is learned, not declared. First-party events, exposure history, and household signals are folded into one embedding the bidder reads at impression time.
- Cross-device identity resolution
- Cohort embedding, not static segments
- Lookalike expansion on intent signal
Sequenced storytelling
CTV introduces, mobile and web retargets, DOOH reinforces, audio reminds. The sequence is planned by intent stage — and adjusted in flight as the audience moves through it.
- Stage-aware creative selection
- Cross-channel frequency caps
- Sequence reordering on signal
Transparent supply
Local and global supply, with every placement, publisher, and partner visible. Brand campaigns get brand-safety guarantees; performance campaigns get the placement-level data they need to optimise.
- Curated brand-safe inventory
- Placement-level reporting
- Per-market supply curation
Unified reporting
One dashboard for all channels. Reach, frequency, and incrementality up top; placement-level cost data underneath. Reporting that holds up in a brand review and in a finance review.
- Real-time reach & frequency
- Incrementality lift modelling
- Cross-channel attribution view
Nine things Mosaic does well.
Common plays — each composed of the channels above, all sequenced on one audience.
Most omnichannel platforms are five tools in a trench-coat. Mosaic is one. The audience is one definition; the bidder is one logic; the reporting is one view. The channels look different — they always will — but the model behind them is the same, and that's why the spend across them stays rational.
Tell us the story you want told.
We'll come back with a channel mix, a sequencing plan, and a forecast — built on the audience, the markets, and the moments that matter for this campaign.