Work that shipped results.
Real campaigns. Real numbers. Names anonymised where required — categories tell you everything that matters.
Acquiring high-intent travel users across Android and iOS at scale
Shifted optimisation from install-volume to booking-event ROAS. Doubled-down on in-app behavioural cohorts.
Driving registrations and high-value purchases across North America
Predictive LTV modelling against a thin behavioural signal. Built audiences from purchase events, not installs.
Programmatic precision for a mobile trading platform
Tuned the model to first-funded-account events. Stripped out the install vanity and rebuilt the funnel on real economics.
Scaling active users with programmatic targeting
Bid logic rebuilt around D1 session count. Lookalike audiences from top-decile session length.
Growing an engaged real-money gaming base in regulated markets
Compliant audience targeting, hard fraud screens, post-deposit ROAS as the only optimisation goal.
Boosting active-user engagement across markets
Retargeted dormant users on real-engagement signal. Acquisition and re-engagement run as a single budget pool.
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