The programmatic platform that climbs with you.
Ascent is Uptrix's demand-side platform — a proprietary bidder, machine-learning optimisation, and direct connections into every major exchange and MMP. Acquisition at scale, with the auction logic visible and the cost curve under control.
One bidder. Every exchange that matters.
Ascent runs on the open programmatic supply — past the walled gardens — with one auction logic, one optimisation loop, and one transparent dashboard. The bidder is ours; the supply is everywhere; the reporting is yours.
The auction, end to end.
Every impression is scored, priced, and either won or skipped — in under 100ms. The path is the same for every bid; the difference is whether the model thinks the conversion is worth the price.
Four capabilities. One unified stack.
Each capability earns its place in the bid loop. Nothing is bolted on; nothing is a dashboard widget. If it can't move the bid, it isn't in the platform.
Reach & acquire
Premium global supply with creative tuned per market and per format. Reach isn't volume — it's the right impression in front of the right user inside the right session.
- 15+ direct exchange integrations
- Brand-safe inventory filtering
- Format-aware creative (display / native / video / playable)
AI & ML optimisation
The bidder is the model. Every bid is sized to a predicted conversion probability and a predicted LTV — not to a flat budget. Spend moves toward what works; spend pulls back from what doesn't.
- pCVR-weighted bid logic
- Per-cohort LTV prediction
- Five-minute reallocation cycles
Unified growth platform
Acquisition, retargeting, retention — one model, one dashboard. The user lifecycle is treated as a single optimisation problem, which is the only honest way to spend a budget across it.
- One LTV signal across stages
- Cross-cohort budget pacing
- Acquisition + Uplift wired in
Transparent reporting
Every placement, every dollar, every event. No “trust the model”. Reporting goes down to the publisher ID, the timestamp, and the bid price — and exports cleanly to your warehouse.
- Placement-level transparency
- Real-time event stream
- Warehouse export (S3, BigQuery, Snowflake)
Three steps. Same on day one and day one hundred.
The platform doesn't change between “launch” and “scale” — the model just gets more signal. Self-serve or managed; either way, the loop is the same.
1. Set up & launch
SDK or S2S integration, MMP wired in, target events defined. Self-serve console or a managed pod — you choose.
2. Automate & optimise
Bid model learns on your events. Creative rotation, audience expansion, frequency pacing — all on a five-minute loop.
3. Analyse & scale
Real-time analytics surface what's working. Budget moves toward the cohorts that compound LTV, not the ones that look loud.
Fraud shield (always on)
Publisher, IP, device fingerprint, CTIT distribution — scored pre-auction. Suspect traffic never spends, never trains the model.
Plug in where your stack already lives.
Ascent works inside the standards — OpenRTB, SKAdNetwork, every major MMP — so there's no rip-and-replace. Connect the bidder; the rest of your stack doesn't notice.
Ascent isn't a wrapper around someone else's bidder. The auction logic is ours, the model is ours, and the reporting is yours — down to the publisher ID. The point isn't to be the biggest DSP; it's to be the one where every line item you spend on can be explained, defended, and improved next week.
Send us the brief. We'll send back the curve.
Targets, geos, target CPA — a short reply with the model the bidder would run, what it would cost, and what we'd expect to see in 90 days.