Find new users. The smart way.
Uptrix runs web, mobile and CTV campaigns at scale, with one job: identify users who'll engage and convert — not just install. AI does the targeting. The team does the strategy. You get the numbers.
Three steps. One model.
No black box. Each step has inputs you can see, decisions you can audit, and outcomes you can measure.
Analyse
Audience modelling on first-party events and behavioural signals. We A/B-test creative against post-install behaviour — opens, registrations, depth-of-funnel — before scaling spend.
- Creative testing at variant level
- Behavioural cohort modelling
- Lookalike construction from your highest-LTV users
Optimise
Real-time bid and CVR optimisation. The model reallocates budget every five minutes based on incremental lift. CPI and CPA come down without throttling scale.
- pCVR-weighted bid logic
- CPI & CPA optimisation
- ML-driven creative rotation
Deliver
Global supply, premium placements, fast creative iteration. Same engine, every market. Reporting is transparent down to the placement and the timestamp.
- Premium exchange integrations
- Transparent dashboard reporting
- 24-hour creative refresh cycles
An ideal DSP, on your side of the table.
Everything you'd ask for in a UA platform — built in, not bolted on.
AI-based high-value user targeting
Reach users who'll do more than install — based on real LTV signal, not vanity audiences.
CPI & CPA optimisation
Bid strategy tuned to your funnel. Lower costs without losing the audience that performs.
Real-time tracking
Event-level data, surfaced as it happens. Decisions get made on hours, not days.
100% transparent dashboards
Every placement, every dollar, every event. Nothing summarised away.
Fraud prevention, built in
Publisher, IP, device, and CTIT signals — screened before the auction, not flagged afterward.
Acquisition, retention, retargeting
One platform. One model. The user lifecycle treated as a single optimisation problem.
Six tools. One model underneath.
Acquisition, retargeting, omnichannel, AI SEO, influencer, and on-device OEM — different problems, same audience graph and same optimisation logic. Pick the one that matches what you're trying to move.
Ascent · Programmatic UA
The demand-side platform. Proprietary bidder, ML-driven optimisation, direct connections into every major exchange and MMP — for new-user acquisition at scale, with the auction logic visible and the cost curve under control.
- pCVR-weighted bid logic
- 15+ direct exchange integrations
- Placement-level transparent reporting
Uplift · App retargeting
The retargeting engine. Personalised creative, LTV-aware audiences, and dynamic CTAs that bring lapsed users back. Cart abandonment, trial expiry, dormancy windows — recovered as the second half of the same campaign.
- LTV-aware cohort segmentation
- State-aware dynamic CTAs
- Cross-device re-engagement
Mosaic · Omnichannel
The omnichannel platform. Connected TV, DOOH, mobile, audio, and an in-house creative studio on one neural audience model. Brand and performance on the same stack, synced down to the household.
- Household-level cross-screen sync
- Neural audience modelling
- 30+ ad formats, unified reporting
Beacon · AI SEO
The AI SEO engine. It researches buyer intent, writes and publishes optimised content on autopilot, and earns citations across Google, ChatGPT, Gemini, and AI Overviews — so you're the source the answer is built from, not just a link on page one.
- Answer-engine visibility & citations
- Autopilot content, 50+ languages
- Authority building & 24/7 refresh
Resonance · Influencer marketing
The influencer engine. Partners matched to your audience by data, reach screened for fraud before spend, and every collaboration optimised to real outcomes and LTV — not follower counts. Winning content scaled as a media asset on the same auction logic.
- Audience-overlap matching & vetting
- Authenticity & fraud screening
- Per-partner ROAS & LTV measurement
Vantage · OEM marketing
The on-device engine. Preloads, native app-store placements, hot-apps, splash and browser units across the world's device makers — a fraud-free, brand-safe, cookieless way to reach the user before the app store does, measured all the way to LTV.
- Direct-to-OEM preload & native placements
- Device-level, cookieless targeting
- Fraud-free reach in emerging markets
Tell us what you're trying to grow.
A short reply with what we'd do, what it would cost, and what we think you'd see in the first 90 days.